This topic provides an overview of the revenue analytics dashboard within the Developer Dashboard. As a developer, the revenue analytics dashboard can be used to understand how your marketing efforts translate into revenue. For example, revenue analytics can help you find pain points that are causing users to request refunds.

Prerequisites

You must have published an app on the Meta Horizon Store with over 100 active users throughout its lifetime.

You must have an account within your team with the proper permissions to access the dashboard. For more information, see Add members and roles to your team.

Using revenue analytics

To view the revenue analytics dashboard:

Open your browser and navigate to the Revenue Analytics dashboard.

Choose your app.

Key features

Country breakdowns: Filter and breakdown your revenue metrics by country

Total revenue: Net amount of money your app earned across app sales, add-on content, and subscriptions

App sales revenue: Amount of money your app earned through app sales

App entitlements: Number of times the right to use your app was granted

Add-on content revenue: Amount of money your app earned through add-on content sales

Add-on content revenue by item: Amount of money your app earned aggregated by add-on content items

Refunds: Amount of money refunded through app sales refunds, add-on content refunds, and subscription refunds

App sales refunded by reason: Amount of money refunded through app sales and aggregated on refund reason

The following images contain charts with fictional data for illustrative purposes.

Total revenue chart

The total revenue chart shows the net amount of money your app earned through app sales, add-on content sales, app refunds, and add-on content refunds. While this chart supports country filtering, it doesn’t break down the series by country. This means that there will not be multiple series to represent the total revenue of each country. Instead, only the country data selected in the selector will be displayed.

App sales revenue chart

The app sales revenue chart shows the amount of money your app made through app sales. You can select the Copies Sold tab to see the paid entitlements of your app over time. Use copies sold to track new user growth during promo code campaigns and sales events. This chart supports country filtering and grouping by country.

App entitlements chart

The app entitlements chart shows the number of times the right to use your app has been granted. Entitlements come from copies sold, keys redeemed and release channels. Developer teams may also grant entitlements to members. This chart supports country filtering and grouping by country.

Add-on content revenue chart

The add-on content revenue chart shows the amount of money your app made through add-on content sales. You can select the Transactions tab to see the paid entitlements of add-on content of your app over time. This chart supports country filtering and grouping by country. Use the Add-On Content dashboard to get a deeper understanding of add-on entitlements.

Add-on content revenue table

This table shows aggregated data broken down by add-on content item. While this table supports country filtering, the chart does not break down each row by country.

Refunds chart

The refunds chart shows aggregated data broken down by app refunds and add-on content refunds. This chart supports country filtering and grouping by country.

App sales refunds by reason table

This table shows aggregated data of app sales refunds broken down by reason. While this table supports country filtering, the chart does not break down each row by country.