Creative A/B Testing Best Practices
Updated: Dec 16, 2024
Review these best practices to guide your testing strategy and achieve statistically significant outcomes.
Choose a measurable hypothesis
Ensure that your hypothesis is specific and measurable within the test’s conditions to focus your strategy and assess outcomes effectively.
Example: “Having more gameplay footage in my trailer will lead to more purchases.”
If your test assets are too similar to the control asset, it may be difficult to declare a winner. Consider creating more differentiated assets or testing multiple asset types at the same time.
Marketing events like discounts, gameplay updates, and content releases can skew behavior, complicating the attribution of conversion changes to your PDP assets. Minimize these variables to ensure meaningful results.
Build on what you’ve learned. Run more tests with an altered hypothesis to improve key metrics and asset performance. A data-driven approach, conducted through multiple tests, can help you understand the incremental impact of your PDP assets. The audience mix on Quest is always changing. Testing more regularly can help you better connect your content with your audience.
Consider localizing assets
While localizing asset descriptions for non-English languages is optional, doing so can accelerate reaching statistically significant results if a significant portion of your traffic originates from non-English speaking countries.