Distribute and grow

Engagement overview

Updated: May 11, 2026

Engaging with your user base on Meta Quest is an important part of growing your community. Engagement is not just about creating new content. Your users want to hear from you and find a community for their favorite games.

We have several self-serve tools to help you communicate directly with your users and help convert social activity into engagement for your app. Note that some levers are gated by the user’s age, and will not be visible to them. For more information, see Child user restrictions for the Platform SDK (Unity, Unreal, Native).

Time based engagement levers

These provide timely updates and drive urgency with time-based engagement levers. Use these tools to communicate directly with your users on Meta Quest.

Posts: Keep your users informed with app updates or important announcements. See Developer Posts for how to create and manage posts, or visit the engine-specific docs: (Unity, Unreal, Native).

Events: Drive concurrency in your app by creating compelling events that drive user participation (Unity, Unreal, Native).

Notifications: Prompt users to perform specific actions (like writing an app review) through notifications (Unity, Unreal, Native).

Evergreen engagement levers

Not all engagement needs to come from limited-time events or new content. You can use these evergreen tools to convert social activity into engagement for your app.

Destinations: Allow users to quickly jump into experiences with friends by creating deeplinks that can be accessed from headset or on the Meta Quest app (Unity, Unreal, Native).

Leaderboards: Encourage friendly competition among your users with ranked leaderboards for your app (Unity, Unreal, Native).

Achievements: Challenge your users to earn trophies, badges, or other awards for completing milestones in your app (Unity, Unreal, Native).

Press and media inquiries

If you receive press or media inquiries related to your app on Meta Quest, or if you want to coordinate media coverage with Meta, direct inquiries to press@meta.com. The Meta communications team can help coordinate press activities and provide official platform information.

Store featuring requests

To request that your app be featured in the Meta Horizon Store, submit a request through Growth > Manage Promotions in the Developer Dashboard⁠. Featuring requests are evaluated based on app quality, content updates, and seasonal relevance. For more details, see the Growth and re-engagement tools guide.

Case studies

We have built a set of case studies to help you understand how other developers have used these engagement tools.

Ghosts of Tabor: See how this app found success on its path to the Meta Horizon Store.

What’s next

Monetize your engaged users — Monetization overview covers pricing models, IAP strategies, and promotional tools to convert engagement into revenue.

Measure engagement metrics — User engagement analytics tracks DAU, WAU, MAU, retention, and growth accounting.

Communicate with your audience — Developer posts let you share updates directly from your store listing.