Distribute and grow
Distribute and grow

App ads

Updated: Dec 17, 2024
Our advertising tools empower you to market your app to Meta Quest device users on placements such as Facebook and Instagram. You can create and publish ads in various formats and locations on these platforms. Before you can run an ad for your Meta Horizon Store app, the app must be submitted and approved on the Meta Horizon Store.

Getting started (non-EU advertisers)

To set up Meta Horizon app ads outside the EU, follow these steps:
  1. Access the Developer Dashboard.
  2. Choose your app.
  3. From the left-side navigation, click Growth > Ads.
  4. Link your Facebook account in the Meta Accounts Center.
  5. Create a Meta for Developer account if you don’t have one.
  6. Register your Meta Horizon app.
  7. Connect to an existing Meta Business Suite account or create a new one.
  8. Connect to an existing ad account or create a new one through the Create ad account prompt.
  9. After linking both accounts, click Create Ad to go to Meta Ads Manager and start the ad creation process.

Getting started (EU advertisers)

To set up Meta Horizon app ads for advertising in the EU, follow these steps:
  1. Access the Developer Dashboard.
  2. Choose your app.
  3. From the left-side navigation, click Growth > Ads.
  4. Click Generate to create an app token for your Quest app.
  5. Copy the app token and select Open Meta Business Suite.
  6. Connect to an existing Meta Business Suite account or create a new one.
  7. On the Apps page in Meta Business Suite, click Add.
  8. Click Connect a Quest app.
  9. Create a Meta for Developer account if you don’t have one.
  10. Paste the copied token from step 5.
  11. Connect to an existing ad account or create a new one via the Create ad account prompt.
  12. After successfully linking your app, select Create Ad to go to Meta Ads Manager and begin the ad creation process.

Meta Horizon Store app ads resources

For guidance on launching and managing successful campaigns with Meta Horizon app ads, see the following topics:
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