Funnel Analytics
Updated: Aug 19, 2024
Funnel Analytics page provides data and graphics to help you assess the effectiveness of your app tiles, product details pages (PDPs) and marketing efforts. You can filter the analytics by source channel and date to help you evaluate the various ways users are exposed to your app.
Supported Devices
This feature is supported for apps that target Meta Quest devices only.To access the funnel analytics for your Meta Quest app, follow these steps.
- Go to the API page of the Meta Quest Developer Dashboard.
- In the left-side navigation, click Analytics > Funnel.
Following is an example of how the funnel analytics might look for an app.
The Funnel Analytics page provides the following options and data:
- Select a surface - In the upper right corner, use the drop-down to choose a channel. This will filter results by the channel that resulted in the display of the app tile. The options are:
- Combined - Combines the Store and Search categories. Note that Combined does not include the Home feed.
- Store - Shows users exposed to your app or performed an action from the Meta Horizon Store.
- Search - Shows users exposed to your app or performed an action via search
- Date selector - Next to the channel drop-down, choose the date range for the analytics you would like to view.
For each channel selection, for the dates selected, you will see the following metrics:
- Reach (App Previously Unowned) - The estimated number of people exposed to this app tile who had not yet purchased, pre-ordered or added this app to their library.
- Unique Clicks (App Previously Unowned) - An estimate of the number of people who performed a click on your app tile, who had not yet purchased, pre-ordered or added your app to their library.
- Unique Conversions (App Previously Unowned) - The estimated number of people who purchased or pre-ordered your app or added it to their library as a result of viewing the app tile, who had not yet purchased, pre-ordered or added this app to their library.
- Unique Apps Adds to Wishlist (App Previously Unowned) - The estimated number of people who added your app to their wishlist, who had not previously purchased, pre-ordered or added this app to their library.
Note: All funnel analytics metrics are estimated and may not be precise.
Funnel conversion and app comparison
Use the page filters to refine the funnel conversion view.
- Choose a surface such as store or search
- Choose a date range such as the last 7, 14, 28 days, the last month or quarter
You will see a graphical display that compares the number of people exposed to your app through the chosen surface, and what percentage of those people clicked or purchased something.
The following image shows an example.
You can view the conversion percentages compared to other apps with the Conversion section. The conversion percentages in this section are calculated by using the same funnel filters you selected (surface and date range) and whether the application is free or paid, which is obtained from app price listings.
You will see the following conversion percentages:
1. Reach to Unique Clicks = Unique Clicks / Reach
2. Unique Clicks to Unique Conversions = Unique Conversions / Unique Clicks
3. Reach to Unique Conversion (click the tab to view)= Unique Conversions / Reach
This section helps you determine how your app is performing compared to apps in the same cohort grouping. A cohort is a group of applications sharing three same factors: Surface, Time Range, and whether the app is free or paid. For example a cohort could contain all free apps that had conversion events in the Store in the past 7 days.
The following image shows an example of the App Comparison section.
- Conversion rates and Percentiles are provided to help you know how your app is performing compared to other apps in the same cohort. They are calculated by looking at conversions for apps in the same cohort and determining the 20th or 80th percentile across those apps. Your app performance is shown for comparison.
The time series section graphs the number of app events over the time period you previously selected. You can select one of the following tabs to see performance over the time frame you selected in the date selector : Reach, Unique Clicks, Unique Conversion and Unique App Adds to Wishlist.
2024 metrics accuracy improvements for the funnel analytics dashboard
Starting on April 8th 2024, we will launch an update to our funnel dashboard to improve its accuracy. This will result in changes to several metrics on the funnel dashboard in the
Meta Quest Developer Dashboard. The changes are limited to the funnel dashboard and do not impact other analytics dashboards.
- We now include data from the Horizon Feed (previously known as Explore). We’ve added this data to the Combined view and added Horizon Feed as a filter option.
- We’ve identified a bug that caused an overreporting of Reach data from July 2023 through March 2024. This issue will be fixed starting 4/8/2024 alongside other metric changes. The funnel dashboard will continue to show previously reported data before the accuracy update cut-off date, without any changes.
- We’ve identified a bug that caused missing Reach data from Top Selling and Most Popular shelves. If your app is in one of these shelves, you can expect about a 10% increase in reach count. This affected the Store from August 2023 through March 2024 and the mobile app from December 2022 through March 2024. The funnel dashboard will continue to show previously reported data before the accuracy update cut-off date, without any changes.
- We’ve fixed an issue with entitlements data. funnel metrics now correctly excludes entitled users, which might result in small decreases in Unique Clicks, Unique Conversion, and Unique App Adds to Wishlists. The magnitude of this change depends on the number of entitlements for your app.
The following funnel dashboards will have updated metrics:
- Reach
- Unique clicks
- Unique conversions
- Unique app adds to wishlists
The metric changes resulting from the updated measurements differ significantly across apps. You should not view these changes as increases or decreases to your core business metrics, but rather a more accurate representation of your app’s data. Generally, you can expect the following changes to your metrics:
| Dashboard | Combined View | Store | Search | Horizon Feed (new) |
|---|
Reach | 5-15% increase | 5-10% decrease | 5-15% decrease | 15-30% increase |
Clicks | 1-5% increase | 5-10% decrease | 5-20% decrease | 15-30% increase |
Conversions | 10-20% increase | No change | No change | 15-30% increase |
Wishlist | 1-5% increase | 5-10% decrease | 0-1% decrease | 10-15% increase |
The decreases on the Store and Search views are due to bug fixes and entitlement tracking improvements. The increases on the Combined View are due to the inclusion of data from the Horizon Feed.
Best practices and marketing opportunities
See the following topics for best practices to help improve your app’s name, description and assets:
See the following topics to help improve your app’s reach:
