Distribute and grow

Subscription Analytics

Updated: Apr 27, 2026

The Subscriptions Analytics page provides data and charts to help you understand how people are engaging with your app’s subscription offerings. You can filter the analytics by aggregation level (app or team), SKU, and time period.

To access Subscriptions Analytics:

Select your app.

In the left-side navigation, click Analytics > Subscriptions.

Subscriptions summary

The summary describes the subscriptions and growth for the selected period.

Active subscriptions chart

This chart plots the active subscriptions over the selected period, broken out by subscription state.

The available categories are:

Active Paid Subscriptions - Paid subscriptions currently in their billing term.

Active Free Trial Subscriptions - Subscriptions currently in a free trial period.

Active Intro Offer Subscriptions - Subscriptions currently in a discounted intro offer period.

You can click the legend labels to toggle the associated line in the chart on or off.

Paid subscriptions chart

This chart plots the paid subscriptions over the selected period. You can click the legend labels to toggle the associated line in the chart on or off.

The available categories are:

Renewed - Paid subscriptions that were renewed.

Expired - Paid subscriptions that expired after cancellation.

Canceled - Paid subscriptions that were canceled. Canceled subscriptions are still active until the subscription’s expiration date.

New (No Trial) - Paid subscriptions that were started without a free trial or intro offer beforehand.

Converted (Free) - Paid subscriptions that started as a free trial and converted to paid.

Converted (Intro) - Paid subscriptions that started at an intro offer price and rolled over to the standard price.

Free trial subscriptions chart

This chart plots the free trial subscriptions over the selected period. You can click the legend labels to toggle the associated line in the chart on or off.

The available categories are:

New - New free trial subscriptions that were started.

Converted - Free trial subscriptions that were converted into paid subscriptions.

Canceled - Subscriptions that were canceled during their free trial. Canceled trial subscriptions are still active until the trial’s expiration date.

Expired - Free trial subscriptions that expired after cancellation.

Intro offer subscriptions chart

This chart plots the intro offer subscriptions over the selected period. You can click the legend labels to toggle the associated line in the chart on or off.

The available categories are:

New - New subscriptions started at the discounted intro offer price.

Converted - Intro offer subscriptions that rolled over to the standard paid price.

Canceled - Subscriptions that were canceled during their intro offer period. Canceled subscriptions remain active until the intro offer’s expiration date.

Expired - Intro offer subscriptions that expired after cancellation.

Subscriptions — overview of subscription setup and management

Test subscriptions — test your subscription flows before launch

Revenue analytics — track app revenue and sales data