Content Review Considerations
Updated: May 14, 2024
As part of the content review, the team will play through (or work through) your app, ensuring it does not generate any red flags, or infringe on the policies set within the
Content Policy Guidelines.
Some of the significant factors that are used to guide this analysis of your app are shown below.
User Experience and App Ergonomics
Object interaction: Avoid poor or broken object interactions that might prevent the player from progressing through your app. Maximize the ability to interact with objects that would seem to be interactive. Enable audio/visual/haptic feedback with object interactions. Simplify your control scheme so that users can move through your experience without being hindered by a complicated interaction method.
Locomotion: Ensure your locomotion system does not produce eyestrain, nausea, or major discomfort. Offer less intense locomotion systems when possible (blink teleporting, snap turning, vignette, and so on.) For additional guidance, see
Locomotion Best Practices.
Comfort and safety: Avoid any interactions that are likely to produce eyestrain, nausea, or major discomfort, including during elongated play sessions.
Player orientation: Based on each player’s physical orientation and how your app is designed, do your best to enable a positive user experience per each orientation option. For example:
- A seated user can turn with the controller, rather than physically turning.
- A standing user can grab items remotely without having to lean down to the ground.
- A roomscale user can experience all meaningful interactions within the boundary.
Camera orientation: Avoid designing your app so that the camera shakes erratically in response to a gameplay event or moves drastically beyond the users control. Forced camera movements can take away user agency and leave the user feeling uncomfortable.
Utilization of space: Design your gameplay in a way that is appropriate for the platform. Implement balanced, measured intensity interactions. You might design high intensity portions of the game to limit the camera frustrum, while calming, low intensity areas could use more of the 360º, surrounding environment. As well, keep accessibility in mind. Is every user able to traverse or see the space in the same way and have the same experience?
Differentiation, Depth, and Replay Value
Uniqueness of concept: Is your app a unique experience? How much of it could only be done in VR vs. another medium? How does your app compare to the other titles available in the same genre?
Content variety and depth: The environments, characters, and game modes should have variation and progression. It should generally take more than a few minutes to experience the full app.
Defined game loop and goal-based interactions: Does your app include repeatable activities that are fun to perform? Is there clear player progression? A satisfying game-loop or interaction can help users feel the application is worth their time and investment.
Replayability: Will the player want to experience your app again if they have completed the single player narrative or path? If your app is multiplayer, is there a desire to play more than 1 or 2 rounds? Generally, players are more willing to invest in an application if they can foresee themselves returning to it after the initial playthrough.
Graphics, UI, Sound, and Physics