Promotion Analytics

• Name: The name of the promotion. This name isn’t visible to users. This can be a value you provided or the name that Meta provided if you participated in a Meta sale.
• Status: The current status of the promotion, typically Running or Completed.
• App: The name of the single app that was included in this promotion.
• Starts and Ends: The starting and ending dates of the promotion.
• Discount: The percentage discounted during the promotion. Currently, only US discounts are shown.
• Total revenue: The gross revenue during the promotion, after taxes and discounts.
• Delta in revenue: The gross revenue during the promotion, after taxes and discounts, compared to the preceding period.
• Delta in purchase: The number of purchases during the promotion compared to the preceding period.

• All metrics are approximate and should not be used for accounting purposes.
• For calculating deltas, the preceding period is the same number of days as the length of the sale. As an example, if the sale runs for 7 days, the preceding period is also 7 days.
• Gross revenues reflect values after taxes and discounts are taken into account.
• There can be a delay of up to 72 hours for data to appear in the table.

1. Go to the Meta Horizon Developer Dashboard.
2. Select your app from the list.
3. In the left-side navigation, click Growth > Promotion Analytics.