Determining your pricing is a key decision during your initial app submission, and can be revisited regularly across your app’s lifecycle. The following resources are available to inform your decisions on pricing your app and add-on content.

Adjust Local Pricing: Adjust your MSRP across different countries.

Conduct Sales, or offer Promo Codes: Run temporary price discounts to accelerate app demand.

Gather Insights with Promotion Analytics: Understand how your temporary price discounts are incrementally contributing to app demand.

Run a Price A/B Test: Understand the effect of MSRP changes when considering a permanent price change.

Meta Credit: Opt-in to the open beta program to start giving users the choice to make purchases using either the existing cash pricing or with Meta Credits for both in-app purchases and the purchase of an app through the Meta Horizon Store.

As you evaluate the many different monetization models available to you, consider the following resources:

Content Bundles: Combine digital products into content bundles to present users with different value offers, at various prices.

Add-On Content (IAPs & DLCs): Introduce additional content that extends your app’s core offerings and expands your monetization opportunities.

Subscriptions: Introduce a recurring payment model that corresponds with a service model or frequent content updates.

Identifying your launch price

One way to evaluate your launch price is to observe the prices of apps available on different platforms that offer a similar experience to your app. You can gain further insights by conducting focus groups and price studies. Your research may suggest that your app has differences that cause consumers to expect a higher or lower price.

Adjusting your price after submission

You may adjust your app’s price after app submission as long as your adjustment does not violate consumer protection laws in the jurisdictions for which you are making the adjustment. Before adjusting your MSRP, you may want to first conduct sales promotions to gather signals on how your audience responds to different price points. You can observe the impact of your sales promotions in Promotion Analytics. Observe whether or not the incremental gains to your primary revenue and engagement metrics increase or decrease with each new sale promotion, and at what rate.

You may also run a Price A/B test to measure the incremental value of an MSRP change to your primary revenue or engagement metrics. Price A/B tests are often more effective after running at least 3 sales promotions before the Price A/B test.

Platform safeguards

For the protection of our users, developers should be aware that certain safeguards, depending on jurisdiction, may apply to app and add-on content pricing. Please keep in mind that you are responsible for compliance with applicable laws where your app is sold including without limitation laws related to setting and maintaining a regular price.

In order to preserve the quality of the user experience on our platform, we observe the following safeguards on app and add-on content pricing.

Unless an app is free, the minimum MSRP for apps and add-on content is $0.99.

The minimum pricing for subscriptions are: $0.99 monthly, $2.99 quarterly, $4.99 biannually and $9.99 annually.

The maximum MSRP for apps is $299.99.

The maximum MSRP for add-on content is $99.99.

The maximum pricing for subscriptions are: $39.99 monthly, $119.99 quarterly, $199.99 bi-annually, $399.99 annually.

Subscription price increases must not exceed the following values within the given terms:

Monthly: No more than $5 or 50% of the monthly subscription price, whichever is lower.

Quarterly: No more than $15 or 50% of the quarterly subscription price, whichever is lower.

Bi-Annually: No more than $25 or 50% of the biannual subscription price, whichever is lower.

Annually: No more than $50 or 50% of the annual subscription price, whichever is lower.

Price for an app subscription term can only be increased once every 90 days, and this new price will take effect 7 days after the new price has been published.

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