Pricing
Updated: Sep 29, 2024
Determining your pricing is a key decision during your initial app submission, and can be revisited regularly across your app’s lifecycle. The following resources are available to inform your decisions on pricing your app and add-on content.
As you evaluate the many different monetization models available to you, consider the following resources:
- Content Bundles: Combine digital products into content bundles to present users with different value offers, at various prices.
- Add-On Content (IAPs & DLCs): Introduce additional content that extends your app’s core offerings and expands your monetization opportunities.
- Subscriptions: Introduce a recurring payment model that corresponds with a service model or frequent content updates.
Identifying your launch price
One way to evaluate your launch price is to observe the prices of apps available on different platforms that offer a similar experience to your app. You can gain further insights by conducting focus groups and price studies. Your research may suggest that your app has differences that cause consumers to expect a higher or lower price.
Adjusting your price after submission
You may adjust your app’s price after app submission as long as your adjustment does not violate consumer protection laws in the jurisdictions for which you are making the adjustment. Before adjusting your MSRP, you may want to first conduct sales promotions to gather signals on how your audience responds to different price points. You can observe the impact of your sales promotions in
Promotion Analytics. Observe whether or not the incremental gains to your primary revenue and engagement metrics increase or decrease with each new sale promotion, and at what rate.
You may also run a
Price A/B test to measure the incremental value of an MSRP change to your primary revenue or engagement metrics. Price A/B tests are often more effective after running at least 3 sales promotions before the Price A/B test.