User Demographic Analytics
Updated: Dec 19, 2024
Note
This analytics dashboard will be retired and set to read-only after October 9th, 2024. It will stop receiving data at that time. On April 7th, 2025, the dashboard will be removed entirely.The User Demographics Analytics dashboard contains user demographics data such as age and gender breakdowns based on users’ Meta account information. You can use this information to learn more about the types of people interested in your app and learn how it resonates with your desired audience. This also enables you to make informed decisions when strategizing ways to grow your user base.
The data provided in the User Demographics Analytics dashboard includes:
- Active Users Per Age and Gender: Access a consolidated chart showing either the total or percentage of your app’s users by age and gender.
- Active Users Per Country: A percentage breakdown of your users by country.
- Active Users Per Age: A histogram and time series chart tracking user age.
- Active Users Per Gender: A histogram and time series chart tracking user reported gender information.
When using the User Demographics Analytics dashboard, keep the following points in mind:
- At the top of the dashboard, you can filter data by date and device type to view data for different Meta Quest headsets.
Accessing the User Demographics Analytics dashboard
Use the following steps to access the User Demographics Analytics dashboard:
- Open your device’s browser and navigate to the Meta Quest Developer Dashboard.
- Select your app under My Apps.
- From the left-side navigation, select Analytics > User Demographics.