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Common flags during content review

Updated: May 11, 2026
There are a number of common flags that can lead to rejection during app content review. To avoid any issues with these items or other policies, review the Content Policy Guidelines early in your development process.

For Meta Quest devices

  • Irrelevant VR hardware displayed in app: Remove any visual assets representing third party VR hardware or Meta Quest hardware that is not specific to the target headset. These may include:
    • Featuring Go controllers in a Meta Quest title
    • Button references that don’t apply to the Meta Quest Touch controllers
    • Trailer scenes of a user putting on a non-Meta Quest headset
    • Descriptive copy stating “Available on (Non-Meta Quest) platforms.”
  • Problematic language and offensive material: The Meta Horizon Store explicitly does not allow applications or app content that include hate speech, harmful stereotypes, or the promotion or incitement of violence against individuals or groups based on protected characteristics. Furthermore, the Store does not allow content for the purpose of sexual gratification.
  • Copyright infringement: Instances of assets or mentions of third party intellectual property will require approval by the copyright owner. This includes references to outside games, sourced music, or any other existing intellectual property (IP).
  • Content aimed at children under the ages of 13: The Store do not allow any content targeting children under the ages of 10. Meta reserves the right to conduct its own review of the app information that a developer provides to determine whether the target age group that is certified is accurate. Any misrepresentation of an app’s age group may result in rejection, suspension, or removal of the app from Meta Quest channels.
Watch this short clip for a quick overview of what content is allowed under Meta’s Content Guidelines:
To learn more about our Content Guidelines in under five minutes, checkout this short video course: Understanding Meta’s Content Guidelines
  • Irrelevant VR hardware displayed in app: Remove any visual assets representing third party VR hardware or Oculus Rift hardware that is not specific to the target headset. These may include:
    • Featuring Go controllers in a Oculus Rift title
    • Button references that don’t apply to the Rift controllers
    • Trailer scenes of a user putting on a non-Oculus Rift headset
    • Descriptive copy stating “Available on (Non-Oculus Rift) platforms.”
  • Problematic language and offensive material: The Link PC-VR Store (formerly the Rift Store) explicitly does not allow applications or app content that include hate speech, harmful stereotypes, or the promotion or incitement of violence against individuals or groups based on protected characteristics. Furthermore, the Link PC-VR Store does not allow content for the purpose of sexual gratification.
  • Copyright infringement: Instances of assets or mentions of third party intellectual property will require approval by the copyright owner. This includes references to outside games, sourced music, or any other existing intellectual property (IP).
  • Content aimed at children under the ages of 13: The Link PC-VR Store does not allow any content targeting children under the ages of 10. Meta reserves the right to conduct its own review of the app information that a developer provides to determine whether the target age group that is certified is accurate. Any misrepresentation of an app’s age group may result in rejection, suspension, or removal of the app from Oculus Rift channels.

Appealing content restrictions

If your app or content has been restricted, rejected, or removed following a content review, you can appeal the decision through the following process:
  1. Review the rejection reason provided in the Developer Dashboard under your app’s submission status.
  2. If you believe the restriction was applied in error, submit an appeal through the Get Developer Support form.
  3. Select Content Review as the issue category and include:
    • Your app name and app ID
    • The specific restriction or rejection you are appealing
    • An explanation of why you believe the decision should be reconsidered
    • Any changes you have made to address the flagged content
  4. The content review team will re-evaluate your submission and respond with their determination.
If your initial appeal is denied and you believe the decision is still incorrect, you can request further escalation through the support form. Include any additional context or evidence that supports your case.