Product details page (PDP)
Updated: Jan 13, 2025
The Product Details Page (PDP) is the page where customers can discover important details about each Meta Quest app. Each PDP is accessible through the headset, the Meta Horizon mobile app, and the web store. It displays product information, allows app downloads, and facilitates purchases. During sales, the PDP updates to reflect any price changes, enhancing its role in promotions.
An accurate and well-maintained PDP offers numerous advantages:
- Improved discoverability: Accurate and relevant metadata can boost your app’s visibility in search results and recommendations.
- Increased conversions: Detailed app information on the PDP can persuade users to download or purchase your app, enhancing conversion rates.
- Enhanced user experience: Comprehensive information aids users in making informed decisions, improving satisfaction.
- Competitive edge: A complete PDP can distinguish your app from others with less detailed metadata, demonstrating a commitment to quality.
A complete PDP is vital for maximizing your app’s visibility, appeal, and success. For instance, view the complete PDP of Population One
here.
Here are the core features of PDPs:
- Age Group and IARC Rating: Displays the app’s self-certified age group and IARC rating.
- Game Development Status: Shows whether the app is in Early Access, coming soon, or available for pre-order.
- Comfort Level: Includes a comfort level rating to indicate the potential physical impact of the app experience.
- Assets: You can add videos, screenshots, and other metadata through the developer dashboard. More details on asset requirements are provided in the Art Asset Guidelines.
- VRC Requirements: Some Virtual Reality Check (VRC) requirements are mandatory, while others are recommended. For more information, see Asset requirements.
- Pricing: Provides pricing details, including sales prices.
- Analytics: You can access analytics for your PDP.
- Short links: You can create short links to your PDP for easier sharing and marketing.
- Subscriptions and add-ons:Subscriptions can be listed in a PDP and add-ons can have their own PDPs.
- Try Before You Buy (TBYB):TBYB can be added to PDPs, with unique clicks tracked as part of analytics.
- Content Streaming: Includes a user notice if the app supports content streaming.
- Visibility: The PDP is visible on mobile, in headset, and on the web, enhancing accessibility across different platforms.
- Discoverability: Acts as a primary tool for enhancing app visibility within the Meta Horizon Store.