To ensure your app is relevantly discovered in the Meta Horizon Store, it’s essential to select a relevant category and genres in your app’s metadata during your app submission. You can access and update your content labeling in the Developer Dashboard by following these steps:

When submitting an app for review, you can select one of two available categories: Games or Apps.

Once you have selected your category, you must select at least one genre. The first genre you select will be considered primary. To add additional context to your app, you may add up to two additional genres, for a maximum total of three. Note that we will review your submission to ensure relevance with our guidelines, and may make corrections to any inaccuracies.

The categories and their associated attributes are as follows:

Games are interactive experiences designed primarily for entertainment, often featuring immersive and engaging elements, a reward system, and online competition.

If you selected GAMES as the category, you will then need to apply one mandatory primary genre, an optional secondary genre and an optional tertiary genre, as appropriate. Select from the following:

Apps are software designed to perform specific tasks or provide services, often used for productivity, creativity, organization, and communication purposes. These can be fitness apps, media streaming services, social media platforms, creative tools, office productivity tools, internet browsers, etc.

If you selected APPS as the category, you will then need to apply one mandatory primary concept, an optional secondary concept and an optional tertiary concept, as appropriate. Select from the following: