Meta Developers

This topic covers self-service bundles, which can be created by a Developer Organization Administrator using the Developer Dashboard. Currently, self-service bundles are limited to single developer organizations, meaning you can only bundle your own products using the Developer Dashboard. Bundles are useful for increasing exposure and growing the communities for your apps.

A bundle is a collection of digital products sold together as a single unit and can be permanent or bound by a limited amount of time. These products can be games, apps, In App Purchases (IAPs), Downloadable Content (DLC), in-game items, in-app currencies, and more. In addition to being offered together as a single product, a bundle is usually offered at a discounted price compared to purchasing the individual items separately. By offering a compelling discount with a bundle, you can get new users who might not have otherwise purchased your products.

As a developer, selling your products in bundles has many benefits:

Increased sales: By offering a discounted bundle, you can entice customers who might not have otherwise purchased your product.
User cost savings: Bundles often offer multiple digital goods at a discounted price, allowing users to save money compared to purchasing each item separately.
Increased discovery: Bundles can introduce users to new products or developers they might not have encountered otherwise, broadening their exposure to new and exciting VR experiences.
Increased user convenience: Purchasing a bundle gives users multiple digital goods in a single transaction, simplifying the buying process.

Managing bundles

The tactical work of creating, updating, and ending a bundle is all done by a Developer Organization Administrator through the Meta Quest Developer Dashboard. In order to perform any of these tasks, you must be an administrator for your organization.

Creating a bundle

Use the following steps to create a bundle:

Go to the Meta Quest Developer Dashboard.
In the left-side navigation, select Growth > Bundles. If you don’t see the option for promotions, choose the dropdown menu at the top of the left-side navigation bar and click View All.
On the Bundles page, click the Create button.
Fill out the Details for your bundle including which product will be included in the promotion, date range (the end time is optional), discount percentage, and any optional comments. Values entered into the form must be saved before being submitted. Click Save as Draft as you work out the details of your bundle.
Fill out the Descriptions for your bundle (remember to provide this content in every language your products support). Click Save as Draft as you work out the descriptions of your bundle.
Fill out the Assets for your bundle. For more information on asset guidelines, see Meta Horizon Store Asset Design Guidelines. Click Save as Draft as you work out the assets of your bundle.
When you’re ready to submit your bundle draft, click Submit for Review. We will review your bundle submission and get back to you with a decision.

You can make additional changes to the details for your bundle after submitting it. Note that when a bundle has been approved, you can no longer submit changes.

Bundle statuses

When you create a bundle, you can track its progress through the statuses shown in the Bundles table in the dashboard.

Approved: Your submission was approved without any changes to recommend. The bundle will begin on the chosen start date.
Under Review: We are actively reviewing your submission.
Draft: You’ve saved a draft of your bundle.
Submitted: You’ve submitted your bundle to us, but we haven’t started reviewing it.
Invitation: If we invite you to a Meta run bundle, you’ll see this status. Click on the row in the table to review the invitation details and decide on participation.
Changes Requested: We’ve reviewed your submission and we’ve requested some changes. You can review the changes by clicking on the row in the table.
Rejected: Your submission was rejected. More information on the reason for rejection can be found by clicking on the row in the table.
Running: The bundle is currently live and visible to users on the Meta Horizon Store.
Completed: This bundle had an optional end date, and it has finished.

Analyzing bundle performance

Once a bundle has begun, you can start to see data related to reach, unique clicks, and conversions in the Funnel Analytics section of the Developer Dashboard for your app. For more information, see Funnel Analytics.

Determining the age rating for your bundle

When bundling apps and add-on content, the IARC age rating for the bundle is set to the highest age rating of the products in the bundle. For example, if a bundle includes an app with an ESRB rating of E and a DLC pack with an ESRB rating of T, then the bundle’s ESRB age rating will be T. For more information on age ratings for add-ons, see Choose the age rating for your paid add-on.

Best practices

When creating a new bundle, keep the following best practices in mind:

Always save your drafts as you’re moving forward with the creation of your bundle, especially before submitting your bundle request. The form will not automatically save your data for you.
Remember that bundles are subject to Meta Horizon store review team approval. Therefore, we strongly recommend that you submit bundle requests at least two weeks in advance of when you want the bundle to start. This can help ensure that your bundle goes live on your target date.
To drive visibility around your bundle in the Meta Horizon Store, consider submitting new metadata in the Developer Dashboard to coincide with your offer.
Communication from the review team can be found in the Meta Quest Developer Dashboard as well as in emails. After you submit your bundle request, the Meta Horizon Store review team will provide approvals and recommendations if necessary. If the review team flags recommendations, you can choose to go live with the recommended offer immediately or adjust your parameters and re-submit for review.
You can combine sales and bundles. Concurrent discounts and bundles for apps belonging to the same organization can help you create offers that are tailored for different app genres and market strategies. For example, if your app contains numerous IAPs, submitting different bundle options may be more effective than a standard discount. Bundling apps with IAPs can help encourage retention and engagement by providing more content for people to engage with from the beginning of their app experience. For more information on sales, see sales.

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