Distribute and grow
Developer Dashboard overview
Updated: Apr 20, 2026
The Developer Dashboard is your central hub for managing all aspects of your app on the Meta Horizon Store. From creating your app page through submission, distribution, and post-launch analytics, the dashboard provides the tools you need at every stage of your app’s lifecycle.
Familiarize yourself with the dashboard early in development. You can set up your developer account, create your app page, and configure metadata before your app is ready to submit.
My Apps
The My Apps page is your landing page in the Developer Dashboard. It displays all apps associated with your team, along with each app’s current status and platform. From here you can create a new app page or select an existing app to manage.
App Submission
The App Submission section is where you configure everything needed to list your app on the Meta Horizon Store. This includes:
- App metadata such as descriptions, keywords, and categories
- Store page assets including cover art, screenshots, and trailers
- Product details page (PDP) configuration
- Content labels and taxonomy
- 360-degree preview graphics
For a complete walkthrough of the submission process, see Submit your app.
Distribution
The Distribution section lets you manage how your app reaches users:
- Store Availability — control whether your app is publicly listed on the Meta Horizon Store
- Release channels — manage builds across Alpha, Beta, RC, and Production channels
- Build uploads — upload APKs and manage expansion files
- Phased releases — gradually roll out updates to a percentage of users
Requirements
Before your app can go live, it must meet several requirements. The dashboard tracks your progress across:
- Data Protection Assessment — complete a privacy assessment for your app
- Data Use Checkup (DUC) — verify your data handling practices
- Technical requirements (VRCs) — ensure your app passes the Virtual Reality Checks for your target platform
Analytics
Once your app reaches 100 users, the dashboard provides analytics to help you understand how users interact with your app. Available dashboards include:
- Overview — a snapshot of your app’s key metrics
- Funnel analytics — track users from discovery through install
- Revenue — monitor sales, entitlements, and refunds
- User engagement — daily, weekly, and monthly active users plus retention
- Crash analytics — identify and debug crash patterns
- Performance — monitor frame rate and other technical metrics
- Benchmarks — compare your app against top performers
For a full introduction to analytics features, see App analytics introduction.
Team
The Team section lets you manage who has access to your app in the dashboard:
- Members — invite team members and assign roles
- Permissions — control access to specific features such as analytics, finance, and app submission
- Account management — set up your developer organization
Account
The Account section is where you manage your personal developer settings:
- Organization verification — complete the required verification process
- Financial account — configure payment and tax information for revenue payouts
- Notifications — choose which alerts you receive and how
- Developer learning path — a guided overview of the full development and publishing workflow
- Create your app page — get started with your first app
- After submission — what to expect once your app is in review
Virtual reality / Meta Horizon
Support and legal
Virtual reality / Meta Horizon
Support and legal
Virtual reality / Meta Horizon
Support and legal
English (US)
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