Distribute and grow

Market your app

Updated: May 8, 2026

Marketing is essential for any VR app’s success. Even the best experiences need a deliberate strategy to reach the right players, build momentum before launch, and sustain growth over time. This page connects you to the guides, tools, and best practices available to Horizon Store developers.

Plan your marketing

A strong marketing plan defines your audience, sets measurable goals, and maps out the channels you’ll use to reach players. Start here before investing time in content creation or ad spend.

Develop your marketing plan — frameworks for setting goals, identifying your audience, and building a launch timeline.

Create your assets

Trailers, key art, and store page content are the first things potential players see. Strong assets drive conversions whether you’re running ads, posting on social media, or pitching press.

Mastering marketing assets — practical tactics for producing professional launch content on any budget.

Create a creative A/B test — test different versions of your product detail page to find what converts best.

Build your audience

Organic marketing helps you grow a community around your app without ad spend. These guides cover the most effective channels for VR developers.

Build a consistent presence on the platforms where your players spend time. A smart content calendar and clear brand voice go a long way.

Social media marketing

PR and press

Earned media coverage can reach audiences you wouldn’t find through your own channels. A clear story and targeted outreach make the difference.

Public relations for VR: Building buzz

Influencer marketing

Partnering with content creators who already have an engaged VR audience is one of the fastest ways to build awareness.

Influencer marketing tactics

App demos

A well-executed demo lets your app speak for itself. Demos work for trade shows, press events, investor pitches, and online showcases.

Deliver VR demos with impact

Run paid advertising

Meta Ads let you promote your app to Meta Quest owners on Facebook and Instagram. Paid campaigns complement your organic efforts and can accelerate growth at key moments like launch or major updates.

Meta Ads overview — register your app for advertising and connect your ad account.

Launching your first ad campaign — set up campaign objectives, targeting, and creative in Meta Ads Manager.

Understanding and optimizing your ad campaign — read your metrics and improve performance over time.

Measure your impact

Use analytics to understand how players discover your app and which marketing efforts drive the most conversions.

Funnel analytics — track how users move from discovery to purchase across different source channels.

Note: The Marketing Attribution Analytics dashboard has been retired and is no longer receiving data. Use funnel analytics for current marketing measurement.

Start before you launch

The most effective marketing starts well before release day. Pre-launch listings let you build wishlists and purchase intent while development is still underway.

Pre-launch listings and sales — set up Coming Soon and pre-order pages to capture early interest.

Monetization overview — see the timing section for how to align your revenue strategy with your marketing timeline.