User Notifications Analytics

• Name: The name of the notification.
• Date Sent: The first date your notification was sent to users.
• Type: The type of notification, such as single send or event-based.
• Number Sent: The number of notifications sent to unique users.
• Reach: An estimate⁠ of the number of unique users reached by a notification at least once during a given period. Excludes push notifications. Reach can be influenced by users’ notification preferences, as well as delivery models that consider which notifications are most relevant to a user at a given time.
• Clicks: The number of unique users who clicked on the notification.
• Clickthrough rate: The percentage of reached users who clicked the notification (unique clicks divided by reach).
• Unsubscribes: The number of users who unsubscribed from the notification.