Dec 20, 2023

Introducing Two Self-Serve Pricing Tools: Country-Specific Pricing and Price A/B Testing

Defining a pricing strategy for your app isn’t an easy task. It requires a lot of research and consideration to decide which markets you’re available in, your value within your competitive landscape, your long-term revenue goals, and changes in demand throughout your app’s lifecycle.

Our hope is to make this process easier for you. We’ve recently launched two self-serve pricing tools that can help you analyze and adjust your pricing strategy across all markets based on fluctuations in currency conversion rates and consumer demand. These monetization levers, Country-Specific Pricing (CSP) and Price A/B Testing, will equip you with insights to help make your pricing decisions and optimize your long-term revenue growth on the Meta Quest Store.

With Country-Specific Pricing, you can set custom prices for your app content on a per-country basis, based on factors such as local purchasing power and currency conversion rates. It’s as simple as choosing from the “suggested price” option, the “default price” option, or other price options on your Developer Dashboard when you edit an App Submission.

Use Price A/B Testing to test different baseline prices for your app in order to understand if your app’s monetization or engagement would improve with a different baseline price, giving you more confidence in your pricing decisions. This tool is accessible from the Developer Dashboard under the Experiments tab within App Manager.

Dive in to learn more about the benefits and use cases for each of these tools.

Align Your Pricing with Regional Consumer Demand Using Country-Specific Pricing (CSP)

Country-specific pricing (CSP) is a monetization lever that enables you to adjust your apps’ price across different countries. By opting in to conversion rate suggestions for the largest international markets, you can better align your pricing with regional consumer demand. These capabilities can help you get a better idea of realistic in-market pricing. You also have the option to set country-specific prices manually—it’s entirely your preference.

Currently, suggested prices are only available for the following regions, but we will continue to roll out new additions soon:

Australia (A$)

Canada (C$)

Eurozone (EUR €)

Japan (JPY ¥)

South Korea (KRW ₩)

The United Kingdom (GBP £)

CSP is available to developers who are publishing to the Meta Quest Store and/or App Lab, and applicable to both pre-launch and post-launch apps.

It’s worth noting that once a price change is changed for a specific country, there may be requirements to maintain that price for a certain length of time before you can change the price again or participate in a sale event. Learn more by reading the CSP documentation page, and get access to the tool directly from your Developer Dashboard.

Evaluate Demand Fluctuations and Improve Long-Term Revenue Growth with Price A/B Testing

We know it’s common for user demand to fluctuate throughout an app’s lifecycle, but now there’s a tool to help you understand when it’s advantageous to adjust your baseline price to improve long-term revenue or engagement growth.

Price A/B Testing can help you track and compare the user demand for your app across different price points by enabling you to run your own price boundary and incrementality tests:

A price boundary test identifies how users react to an increase or decrease in your app’s price by testing two prices: one that’s above your current price and one that’s below your current price. These boundary prices will allow you to gather signals on how demand for your app may change.

A price incrementality test identifies how much of a price increase or decrease would yield positive results to your engagement or monetization metrics. It can help you determine how much of a price increase or decrease you should make to find the ideal price for your app.

Having visibility into these insights can help you adjust and re-align your apps’ pricing strategy as needed. Keep in mind that if you’ve made the decision to change a price, you might also want to consider how to communicate these changes to your users. If you decrease the price, it could help to come up with a game plan for how you can promote this new price point, and if you increase the price, it might be helpful to be able to offer a rationale if prompted. It’s important to note that a price change may require that price to be maintained for a period of time before it can be adjusted, which includes making revisions for discounted sales promotions.

This tool is currently only available to developers publishing to the Meta Quest Store. We’ve recently released a Price A/B Testing Developer Guide to help you get acquainted with the onboarding process, and we’ll continue to roll out new resources in future to help you optimize for success.

How to Get Started

These pricing tools help you take control of your monetization strategy, so you can make informed decisions that impact your bottom line. With these new insights, you can price and re-price your apps as needed to keep up with fluctuations in market rates and consumer demand.

Get started exploring ways to incorporate these tools in your pricing strategy by reviewing documentation for CSP and Price A/B Testing.

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