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News for Developers

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Meet the Winners of the $1M Meta Horizon Creator Competition: Mobile Genre Showdown

June 11, 2025
After receiving hundreds of world submissions across 13 countries and several world genres, the results are finally in. Meet the winners of the $1M Mobile Genre Showdown creator competition.
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Check out the latest developer news

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Introducing the V-JEPA 2 world model and new benchmarks for physical reasoning

June 11, 2025
We’re excited to share V-JEPA 2, the first world model trained on video that enables state-of-the-art understanding and prediction, as well as zero-shot planning and robot control in new environments.
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Meta Horizon: New Tools & Incentives for Creators + More Mobile Worlds to Explore

June 10, 2025
Discover new generative AI tools that are helping creators accelerate the ecosystem and check out the results of our $1 million Meta Horizon mobile creator competition.
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Creator Spotlight: How PinataMJ Built Palmfall Point in 24 Hours with GenAI

June 9, 2025
Learn how longtime creator and Meta Horizon Creator Program member PinataMJ built out his island-themed world Palfall Point in just 24 hours by using GenAI tools in the Worlds desktop editor.
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From Mobile to Mixed Reality: A Guide to Meta Spatial SDK for Android Developers

June 5, 2025
Discover the latest Meta Spatial SDK improvements that make the toolkit bigger, better and faster for both Android and spatial developers alike.
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Inside Aria Gen 2: Explore the Cutting-Edge Tech Behind the Device

June 4, 2025
Today, we’re excited to share more about the technology inside Aria Gen 2. This includes an in-depth overview of the form factor, audio capabilities, battery life, upgraded cameras and sensors, on-device compute, and more.
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Unpacking App Discovery on Meta Horizon OS

June 4, 2025
Learn how apps get discovered on Meta Horizon OS and unlock best practices for optimizing distribution so you can move fast, understand user behavior and reach the right audience.
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Advantage+ Campaign Experience for Sales and App

June 3, 2025
Last week on Thursday May 29th, we extended our new streamlined Advantage+ campaign setup for sales and app campaigns. As of now this feature will only be available to selected advertisers but will be gradually rolled out to all advertisers in the coming months. This update will help all current and future API Developers maximize their performance with AI
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Introducing Graph API v23.0 and Marketing API v23.0

May 28, 2025
Here are the highlights of the new GAPI/MAPI changes below for V23. Please visit our changelog for a complete list of changes and details.
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You can now change creative fields when duplicating ads with Ad Copies API

May 28, 2025
As of May 5, 2025, developers can make more changes to their ads when duplicating via Ad Copies API
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How Albyon Made Waves on Mobile with Jabu Jabu

May 28, 2025
Learn how developer Albyon successfully transitioned from cinematic, story-rich VR experiences to the world of quick-play mobile games.
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Introducing the Llama Startup Program

May 21, 2025
We’re excited to announce the Llama Startup Program, a new initiative to empower early stage startups to innovate and build generative AI applications with Llama.
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Don’t Miss Out: Get Your App to the Meta Horizon Store Faster

May 21, 2025
Take advantage of our Trusted Developer Essentials program – resources to help you clear reviews and launch your app faster.
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Ads in Threads

May 19, 2025
Threads is our newest, fast-growing social app for public conversation, where people are connecting over ideas
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Creator Spotlight: How Habitor Built a World in 5.5 Hours with GenAI

May 15, 2025
Learn how Worlds creator Habitor leveraged new GenAI tools to build a complete, functional world from scratch in just 5.5 hours.
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Sharing new breakthroughs and artifacts supporting molecular property prediction, language processing, and neuroscience

May 14, 2025
Meta FAIR is sharing new research artifacts that highlight our commitment to advanced machine intelligence (AMI) through focused scientific and academic progress.
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Streamline Multi-user Setup with the Colocated Experiences MR Motif

May 14, 2025
Discover simple steps and resources to set up seamless colocated mixed reality experiences. Get started with sample code, sample scenes and a tutorial video.
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Meet the winners of our first-ever LlamaCon Hackathon

May 13, 2025
The challenge was to create a demonstrable project using the Llama API, Llama 4 Scout, or Llama 4 Maverick—or any combination of these cutting-edge tools—within just 24 hours.
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Introducing North Star: A Visual Showcase for Meta Horizon Developers

May 8, 2025
Explore North Star, a Unity graphics showcase and open source GitHub project for Meta Horizon developers featuring cutting-edge visuals and graphics optimizations.
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Introducing Meta 3D AssetGen 2.0: A new foundation model for 3D content creation

May 8, 2025
Learn about one of Meta's latest advances with AI, AssetGen 2.0, a groundbreaking 3D foundation model designed to create high-quality 3D assets from text and image prompts.
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All Advertisers Delivering Ads to Audiences in Singapore Required to Complete Verification and Transparency Processes

May 7, 2025
As a part of these efforts, all advertisers targeting audiences in Singapore (including global campaigns) will need to verify the identities of the people and/or organizations who are benefitting from and paying for these ads, and subsequently designate which verified beneficiary and payer will be disclosed alongside their ads.
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How Common Sense Machines uses Meta Segment Anything Model and AI to generate production-ready 3D assets

May 1, 2025
Generative AI continues to make strides in 2D image and video creation—but when it comes to creating 3D assets, new challenges must be overcome. Existing models often have a lack of training data or are handling data that is difficult to annotate.
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How Meta Segment Anything Model enables Cutouts in the Instagram Edits app

May 1, 2025
We recently launched Edits, a new video creation app by Instagram designed for creators. Edits offers a full solution for short-form video creation for mobile-first creators and is available globally on iOS and Android.
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Explore a New Era of Mixed Reality with the Passthrough Camera API

April 30, 2025
Today we’re unlocking a new era in mixed reality development on Meta Horizon OS with the public release of the Passthrough Camera API in v76 with browser support coming soon. Apps leveraging the Passthrough Camera API can now be published to the Meta Horizon Store.
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Everything we announced at our first-ever LlamaCon

April 29, 2025
LlamaCon has officially kicked off. Our inaugural event brings together developers from around the world who all have one thing in common: They love building with Llama.
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Sharing new open source protection tools and advancements in AI privacy and security

April 29, 2025
We’re committed to providing developers with the best possible tools and resources to build secure AI applications. Developers can access our latest Llama Protection tools to be used when building with Llama by visiting Meta’s Llama Protections page, Hugging Face, or GitHub.
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How Litmos is using Llama to make corporate learning more intuitive

April 23, 2025
Litmos, a corporate learning platform, is transforming the way organizations upskill their workforces worldwide, with 4,000 companies trusting its innovative approach.
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Advancing AI systems through progress in perception, localization, and reasoning

April 17, 2025
Today, we’re excited to publicly release five new works from our Meta Fundamental AI Research (FAIR) team that bring us closer to that goal.
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Growth Insights Series: More Best Practices for New User Onboarding

April 17, 2025
Welcome back to the Growth Insights Series! In the last installment, we walked you through several best practices for elevating your app’s onboarding experience by building competency through tutorials.
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New to the Meta Horizon Store from App Lab? Here are Tips for Overcoming 5 Key Challenges

April 15, 2025
Transitioning from App Lab to the Horizon Store has been a significant change for developers, offering both new opportunities and new challenges. In the months following the transition, we’ve paid close attention to better understand what you need to be successful on the Store.
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Build Faster and Smarter with GenAI Tools in Meta Horizon Worlds

April 14, 2025
Earlier this year, we launched a $50M creator fund alongside the early access release of our Meta Horizon Worlds desktop editor as part of our commitment to helping everyone building on Horizon find success on the platform.
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Growth Insights Series: Building Competency in New User Onboarding

April 10, 2025
Our Growth Insights Series is back with more tips and strategies to help you build and grow your business with Horizon OS! In the last installment, we looked at the importance of properly setting expectations through your Product Details Page and immediately paying them off.
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oEmbed Updates

April 8, 2025
The oEmbed feature allows your app to embed HTML and basic metadata for public Facebook and Instagram pages, posts, and videos. The oEmbed feature and associated endpoints are designed to help people share posts, including on blogs, websites, and messaging apps.
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The Llama 4 herd: The beginning of a new era of natively multimodal AI innovation

April 5, 2025
We’re sharing the first models in the Llama 4 herd, which will enable people to build more personalized multimodal experiences.
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Growth Insights Series: Effective Expectation Setting in Your Product Details Page

April 3, 2025
Welcome back to the Growth Insights Series! Following up on our first article that highlighted sustainable monetization mechanics, we’re continuing to explore strategies to drive engagement, retention and monetization in the Meta Horizon ecosystem.
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How Tavus is helping to make AI videos feel like real conversations

April 2, 2025
Tavus, an AI video research company, leverages advanced AI models to create human-like digital interactions that feel as authentic as real human conversations.
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Quarterly Developer Recap: Tracked Keyboard, Hand Gestures, WebXR PWAs and more

March 27, 2025
Whether you’re working in Unity to build an app that revolutionizes productivity, looking to add interactive storytelling to your website or want to apply your existing Android development skills toward creating a panel app for entertainment, these updates can provide you with the capabilities and tools you need to build efficiently and enhance user experiences for nearly any use case.
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How Cornerstone is transforming XR training to build essential skills for the modern workforce

March 26, 2025
Cornerstone, a global leader in workforce agility platforms, helps companies provide multimodal learning experiences through advanced technologies like augmented and virtual reality.
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User and Media Insights on Instagram API with Instagram Login

March 25, 2025
Partnership ads allow advertisers to run ads with creators, brands, and other businesses. The advertiser and partner accounts are featured in the ad’s header and the ads leverage signals from both accounts for improved ranking and incremental performance.
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User and Media Insights on Instagram API with Instagram Login

March 24, 2025
In July 2024, we launched the Instagram API with Instagram Login to streamline the onboarding process for businesses and creators onto third-party partner solutions. This API allows all Instagram accounts to utilize third-party apps, even if they haven't linked their Instagram account to a Facebook Page.
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GDC 2025: Insights for Creating, Monetizing and Growing on Meta Horizon Worlds

March 20, 2025
GDC is well underway and we’ve been delighted to meet with countless developers and creators in person to share and discuss all the exciting developments happening in the Horizon OS ecosystem—including entirely new ways to create and earn revenue on Meta Horizon Worlds.
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New API Solutions for WhatsApp Business Users

March 19, 2025
We are excited to announce the new launch of API solutions for WhatsApp Business App users, a much requested feature that allows businesses to use both the WhatsApp Business App and the Cloud API with the same phone number.
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The Past, Present, and Future of Developing VR and MR with Meta

March 19, 2025
The talk is intended to build on Samantha Ryan’s latest update to how our ecosystem has changed in the last year and where we see it growing in the future. This blog post summarizes that talk.
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GDC 2025: Strategies and Considerations for Designing Incredible MR/VR Experiences

March 19, 2025
Earlier this year we shared how Meta Quest 3 and Meta Quest 3S are redefining how users engage with our devices by enabling a wider audience to explore a myriad of high-quality mixed reality and VR experiences that simply can’t be recreated on traditional 2D screens and entertainment platforms.
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GDC 2025: Emerging Opportunities in MR/VR on Meta Horizon OS

March 18, 2025
That’s it, folks: GDC day one is officially in the books! Today we were delighted to host an all-day developer summit that provided attendees of all experience levels and skillsets with hands-on learning on mixed reality development, tools, development strategies, and more.
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Our open source Llama models are helping to spur economic growth in the US

March 18, 2025
Meta’s Llama open source AI models help to unlock innovation and competition, letting people build exciting new tools that positively impact the US economy and our daily lives.
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Meta at SXSW: How Llama and open source AI is leveling the playing field and enabling innovation

March 18, 2025
As leaders in this field, Meta wants to ensure that everyone has the potential to reap the economic rewards of AI-enabled innovation.
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How Smartly is improving customer service and automating technical support with generative AI

March 12, 2025
In today’s highly competitive marketing environment, digital advertising platform Smartly harnesses the power of AI to scale ads across channels.
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GDC 2025: Building for Mixed Reality, Meta Horizon Worlds and more

March 12, 2025
The annual Game Developers Conference (GDC) is just a few days away! As one of the games industry’s leading events, GDC is an epicenter for developers of all backgrounds, skill levels and areas of expertise to connect, be creative, get inspired, and get the inside scoop on the latest opportunities.
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Meta and OpenXR

March 7, 2025
Learn how Meta is supporting OpenXR and developers through its game engine integrations and contributions to OpenXR standards.
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Building foundation models for understanding human pathology using DINOv2

March 6, 2025
When Dr. Faisal Mahmood set up his laboratory at the intersection of pathology—the scientific study of disease—and machine learning six years ago, he saw an opportunity to explore what was then a relatively uncharted area.
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Tips for Monetizing In-App Purchases on Horizon: Execution

March 6, 2025
Explore strategies to effectively implement and optimize monetization mechanics that can help you drive long term revenue.
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Enhance Realism and Expedite Project Setup with the Instant Content Placement Mixed Reality Motif

March 4, 2025
Expedite mixed reality development with the Instant Content Placement Mixed Reality Motif. Find steps, tutorial links and source code to effectively leverage the Depth API and Raycast API and support interactable content in nearly any physical space.
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Tips for Monetizing In-App Purchases on Horizon

February 27, 2025
Explore monetization mechanics designed to help you create long-term revenue and discover strategies for increasing the value of in-app purchases.
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Empowering Meta Horizon Creators With a New $50M Fund and Advanced Tools

February 20, 2025
We’re committed to helping everyone building for Meta Horizon find success on the platform. And today, we’re excited to announce a new $50 million Creator Fund alongside the early access release of our Meta Horizon Worlds desktop editor.
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Create. Compete. Win Big: Join the $1M Meta Horizon Competition launching on March 11

February 20, 2025
Meta is launching a $1M competition on March 11, 2025 to reward creators building innovative mobile experiences in Meta Horizon Worlds. Learn more about the competition details, hear from past winners, and get a head start before submissions open.
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From Legacy to Real-Time: Transforming Analytics to Support Faster Decision Making

February 10, 2025
We’ve launched real-time analytics across the majority of our analytics dashboards to provide you with updated data in as little as 15-30 minutes. Learn how real-time analytics can help you grow your business and make data-informed decisions with confidence.
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The Evolution of Our Ecosystem

February 6, 2025
Learn how the Meta Horizon ecosystem is evolving and how we’re helping you capitalize on user trends with updates that enable you to build and grow faster.
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Enable Synchronized Multiplayer Experiences with the Shared Activities in Mixed Reality Motif

January 28, 2025
To help you overcome the challenges associated with building high-quality, synchronized multiplayer experiences in mixed reality, we’ve launched the second iteration of our Mixed Reality Motif series—Shared Activities in Mixed Reality.
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Introducing Graph API v22.0 and Marketing API v22.0

January 22, 2025
Today, we are releasing Graph API v22.0 and Marketing API v22.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community.
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Removal of Detailed Targeting Exclusions

January 21, 2025
As part of our continued efforts to help advertisers drive performance, we are removing Detailed Targeting exclusions. As part of this process, we will continue to support the ability to exclude your employers within Audience controls at the account level.
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Making it easier to build integrations across the Instagram API and Marketing API

January 21, 2025
Today, we’re announcing several changes to the Instagram Graph API and the Marketing API to make it easier for developers to build solutions for businesses.
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Marketing API v22.0 Impacts to Advantage+ Creative Enhancements

January 17, 2025
V22.0 of the Marketing API will be released on January 21, 2025. In this new version we will deprecate the Advantage+Creative Standard Enhancements bundle, replacing it with individual creative enhancements opt-in.
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Enhance Visual Quality and Performance with Compositor Layer Functions in MQDH

January 13, 2025
Compositor layers are a powerful and fundamental rendering tool that enhances an app’s visual quality and performance.
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