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Meta for Developers

Catch Highlights from Meta Connect 2025

AI glasses, new development tools, faster ways to build and earn, and a whole lot more. Catch all the highlights from Meta Connect 2025.

SEPTEMBER 19, 2025

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Updates to Ads Management Standard Access feature

Meta for Developers

Update to Ads Management Standard Access: New Name, Revised Requirements, and More Transparency

Today, we're announcing updates to Ads Management Standard Access (AMSA) — the App Review feature that unlocks higher Marketing API rate limits, system user quotas,

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Meta for Developers

What's New in Marketing API Support: A Redesigned Intake Form and Expanded Access for All Developers

Today, we're excited to announce two significant improvements to Marketing API customer support that make it easier than ever for developers to get the help

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Social technologies

Introducing Ads CLI: A Command-Line Interface for Meta Ads and Commerce

Today we're introducing the Meta ads CLI, a command-line tool for developers to manage Meta ad campaigns. Developers and AI agents working with the Meta

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Social technologies

Updating Our Transparency Requirements for Ad-Buying Solutions

To provide greater clarity for advertisers and developers that use our ad-buying solutions, we’re updating the Developer Policies related to Ads transparency and account structure.

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Meta Horizon

VR Developer April Roundup: Open Tools, Smarter Profiling, and a Predictable Roadmap

This month's VR developer updates: Haptics Studio goes open source, Runtime Optimizer gets AI analysis, plus GDC VODs and OS v201 details.

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Social technologies

Instagram API Updates for Partnerships, Metrics, Collaboration, and Engagement

This April, we're introducing several new API features and improvements to help developers and partners streamline branded content workflows, better measure content performance, access collaborative

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Social technologies

What's new in the Threads API

We're excited to share a major set of updates to the Threads API. These improvements make it easier for developers, creators, and brands to publish,

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Meta Horizon

Accelerate VR Development with AI & Immersive Web SDK

Just describe your VR experience. An AI assistant builds, tests, and validates it for you, so you can focus entirely on creative vision and unique

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Scaling How We Build and Test Our Most Advanced AI

As we build more capable, personalized AI, reliability, security, and user protections are more important than ever.

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Introducing Muse Spark: Scaling Towards Personal Superintelligence

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How Alta Daily Uses Meta’s Segment Anything to Reimagine the Digital Closet

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Meta for Developers

Build Apps that See, Hear, and Respond: Explore What’s Possible With Wearables Device Access Toolkit

Learn how early partners are using the Wearables Device Access Toolkit to integrate camera and audio inputs from AI glasses into mobile apps, enabling real-time,

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