Marketing Your App and Building Your Business: Insights From Connect 2021

As the VR community continues to grow and expand, Connect 2021 highlighted the ways that developers are becoming more self-sustaining and successful in this ever-changing environment. The following sessions shared key ways you can simplify and streamline the development process, expand distribution, and build a community of superusers who create and share content around your game.

Growing the Long Tail: Supporting Your App for the Long Term
When thinking about launching an application, it’s essential to prepare for before and after the release. In this panel, we talk about how you can organize, drive engagement, and market and grow sales beyond launch.

Build Meaningful Connections with Oculus User Notifications
Engage and retain your user base by sending notifications from your Oculus Quest app. These powerful, short free-form messages appear in VR and the mobile app and help you better reach your users.

Building a Business: Tips and Tricks for Creating Ads
Ads are a powerful tool for creating and growing audiences. Whether using Oculus app install ads or promoted posts on Twitter, learning how and when to advertise your VR app is a valuable skill.

Building a Community In and Out of VR
Learn how Supernatural is building and nurturing a community of support, motivation, and achievable goals to enable better, deeper connections.

We hope you enjoyed these sessions. If you’d like to explore more videos from Connect 2021, visit https://facebookconnect.com/⁠.