How to Schedule Your App Lab Launch Date

With so many new VR apps competing for attention, it’s increasingly important to create a marketing strategy for your app release. As you think about how you can establish, grow, and engage your audience throughout every milestone of your product—during development, at launch, and consistently after launch—it may be beneficial to choose a particular date for your App Lab release so you can plan promotional activities accordingly.

If you’d like to launch at a specific date and time, you can indicate that during the App Lab submission process by following these simple steps:

It’s important to note that Scheduled Releases can’t be used to keep an application private until the specified launch time. The app URL will be live after your submission is approved by the app review team, and users will be able to add the app to their wishlist during the time between approval and launch.

Once your date is scheduled, you can coordinate marketing efforts for your app launch. For ideas on how you can market your app before, during, and after launch, please see VR App Marketing Best Practices, Tips, and Examples and VR App Marketing - Channel Marketing Overview.

For more information on how to submit and schedule your App Lab app, please see our documentation.