A new account architecture for the WhatsApp Business Platform splits the existing WhatsApp Business Account (WABA) into two types: a WhatsApp Account (WAAC) for phone numbers and a Messaging Account (PMA) for templates and billing. Angie Sasmita, a Business Engineer at Meta, explains how this enables a single phone number to be shared across multiple partners and integrations simultaneously while keeping billing separate — plus how to implement changes in Embedded Signup and Cloud API calls.
