Conversations, WhatsApp

The Architecture of Meta Business Agent on WhatsApp

Arvind Nagalingam, Business Engineer at Meta, walks through the architecture of agentic commerce on WhatsApp, including entry points, AI agent configuration, and in-conversation UX. Learn how AI agents can autonomously answer customer questions, recommend products, qualify leads, and close deals 24/7 within WhatsApp conversations, integrating directly with your existing tech stack.
Speakers
Arvind Nagalingam (Business Engineer, Meta)