We Built the Wrong Games First: Failing Forward to UG, VRs Fastest-Growing Game

Successful games don't always start as hits. Learn how early experimentation and failed assumptions ultimately led to the creation of 'UG', one of VR's fastest-growing games. You'll explore how analytics, player feedback, and strategic pivots reshaped the team's approach to game design, retention, and live operations. Walk away with practical tools for recognizing early warning signals, knowing when to pivot, and building momentum on rapidly evolving platforms.

Spencer Cook (CEO Continuum, Continuum)
Michael Murdock (Chief Creative Officer & Founder, Continuum)
Kyle Sills (Community Marketing Manager, Continuum, Continuum)