The season pass allows developers to offer a bundle-like experience for their add-on content (AOC) that is bound by a limited amount of time. A season pass is a bundle that initially includes some AOCs and can be purchased by a user. Additionally, it promises that over time, developers will add new items to the Season Pass. Users who have purchased the season pass will automatically be entitled to these new items as they are added. Click here for more information about season pass policies.

As a developer, selling a season pass has many benefits:

Increased user retention: By providing regular updates and adding items to the season pass, you can entice users to return to your application.

Increased discovery: Bundles can introduce users to new products or developers they might not have encountered otherwise, broadening their exposure to new and exciting VR experiences.

Increased user convenience: Purchasing a bundle gives users multiple digital goods in a single transaction, simplifying the buying process.

Restrictions

Currently, season passes are limited to developers who have an established relationship with Meta Platform Technologies.

Only paid add-ons published on the Meta Horizon Store with Show in Store enabled can be added to a season pass.

Managing season pass

The tactical work of creating, updating, and ending a bundle is all done by a Developer Team Administrator through the Developer Dashboard. In order to perform any of these tasks, you must be a team administrator for your organization.

Creating a season pass

When creating a season pass, the most important part is having the details ready ahead of time. Details to include are:

Which products to include in the initial offering of the season pass

Date range for the entire release window (including end time) of guaranteed content

The price

Any optional comments

Values entered into the form must be saved before being submitted. Remember to save often as you work out the details of your season pass. Use the following steps to create a season pass:

Go to the Developer Dashboard

In the left-side navigation, select Growth > Bundles.

On the Bundles page, click the Create button.

Fill out the Details for your season pass, and ensure to enable Make this bundle a season pass.

Fill out the Descriptions for your bundle (remember to provide this content in every language your products support). Click Save as Draft as you work out the descriptions of your bundle.

Fill out the Assets for your bundle. For more information on asset guidelines, see Meta Horizon Store Asset Design Guidelines. Click Save as Draft as you work out the assets of your bundle.

When you’re ready to submit your bundle draft, click Submit for Review. We will review your bundle submission and get back to you with a decision.

Note that when a bundle has been approved, you can no longer submit changes for anything except for the items included in the season pass.

Adding items to a season pass

Use the following steps to add an item to your season pass:

Go to the Developer Dashboard

In the left-side navigation, select Growth > Bundles.

Click the season pass bundle you would like to update.

In the Products dropdown, select the items you would like to add to your season pass.

Click Submit update to update your season pass.

Note

Items added to a season pass will reflect in production immediately, and there is no additional review process needed to add items to a season pass.

Bundle statuses

When you create a bundle, you can track its progress through the statuses shown in the Bundles table in the dashboard.

Approved: Your submission was approved without any changes to recommend. The bundle will begin on the chosen start date.

UnderReview: We are actively reviewing your submission.

Draft: You’ve saved a draft of your bundle.

Submitted: You’ve submitted your bundle to us, but we haven’t started reviewing it.

Invitation: If we invite you to a Meta run bundle, you’ll see this status. Click on the row in the table to review the invitation details and decide on participation.

ChangesRequested: We’ve reviewed your submission and we’ve requested some changes. You can review the changes by clicking on the row in the table.

Rejected: Your submission was rejected. More information on the reason for rejection can be found by clicking on the row in the table.

Running: The bundle is currently live and visible to users on the Meta Horizon Store.

Completed: This bundle had an optional end date, and it has finished.

Generate shortlinks for season pass

The Shortlinks feature allows you to create custom links that seamlessly direct users to the bundle Product Details Page. This tool streamlines the user experience, making it easier for customers to discover and purchase your bundles.

With shortlinks, you can:

Generate unique links for each bundle

Share links across various marketing channels, such as social media, email campaigns, or websites

Drive traffic directly to the bundle Product Details Page, increasing the likelihood of conversions.

To generate a shortlink:

Open your browser and navigate to the Developer Dashboard.

From the left-side navigation, choose Growth > Bundles.

Click the three dots for the bundle you want to generate a link for

Click Generate Shortlink.

The Shortlink will be automatically copied to your clipboard.

Note

To generate a shortlink for a bundle, the bundle must be approved or currently running.