How Developers are Growing Their Business by A/B Testing Their Meta Quest Store Assets
Download the A/B Testing Case Study to discover how the developers of SUPERHOT VR, Rec Room, Crisis Brigade 2 reloaded, and Shores of Loci are leveraging self-service A/B testing at different stages of their app’s lifecycle to drive sales in the Meta Quest Store.
Developer teams need simple and effective tools that can help them understand how their Meta Quest Store creative assets are impacting their sales. Our A/B Testing Tool provides metrics like impressions, clicks, and conversions to help inform any asset optimizations needed to increase user acquisition.
The A/B Testing Tool enables you to test a variety of assets on your app’s product detail page (PDP) in the Meta Quest Store.
Cover Art
Video Trailer
Descriptions
Screenshots
Immersive Image Layers
The tool enables you to compare two assets against each other individually, or compare the performance of multiple assets as a set. From there, you can get quick feedback and iterate your strategy to improve results.
Download the A/B Testing Case Study to get tips from the teams behind your favorite new releases and seasoned titles alike, and learn how A/B tests can help you grow your business.
Quest
Explore more
GDC 2025: Insights for Creating, Monetizing and Growing on Meta Horizon Worlds
Get insights from GDC on how Meta Horizon Worlds’ unique development path enables you to build quickly, broaden your reach, earn revenue and measure success.
All, Design, GDC, Games, Marketing, Mobile, Multi-User, Optimization, Quest
The Past, Present, and Future of Developing VR and MR with Meta
Take a journey through the past, present, and future of developing VR and MR as Meta’s Director of Games Chris Pruett shares evolving ecosystem trends and audience insights.
GDC 2025: Strategies and Considerations for Designing Incredible MR/VR Experiences
Dive into design and rendering tips from GDC 2025. Hear from the teams behind hit games like Batman: Arkham Shadow and Demeo and learn how you can make your mixed reality and VR games more enjoyable and accessible.
Accessiblity, All, Apps, Avatars, Design, GDC, Games, Hand Tracking, Optimization, Quest, Unity
