Meta Developers

In the Creator Portal, you will find the Creator Program -> Bonuses section. Here you can learn more about how your world(s) are progressing toward the current bonus programs. Data is available for the last 90 days and updated every 24 hours. Please note that the latest reported numbers may be delayed by up to 2 days.

Image shows the bonus program worlds details screen in the creator portal.

Bonus Program World details:

Date Range - Choose a day or range of dates within the last 90 days.
Bonus-eligible time spent in VR - The approximate amount of time visitors spend in your world in headset that can earn a bonus. Note: Time spent by the owner and collaborators is not bonus-eligible.
Visitor time spent in worlds - Mobile - The approximate amount of time visitors spend in your world(s) while using a mobile device. Time creators and collaborators spend in-world does not count toward this bonus.
Bonus Program World Details Table
1. World - All published worlds that you own.
2. Bonus-eligible time spent - VR - The approximate amount of time visitors spend in your world in VR that can earn a bonus. Note: Time spent by the owner and collaborators is not bonus-eligible.
3. Bonus-eligible time spent - Mobile - The approximate amount of time visitors spend in your world(s) while using a mobile device. Time creators and collaborators spend in-world does not count toward this bonus.
Retention tab
1. Weekly unique visitors - The number of users who visited your world at least once within the previous week (7-13 days prior to the date selected). If you select a date range, you’ll see the averaged number of weekly visitors over that range.
2. Retention rate - Percentage of new users who returned to your world between 1-7 days after visiting it for the first time. If you select a date range, you’ll see the average retention rate over that range. Note: days that have less than 100 weekly new visitors are not calculated in the average retention rate.
In-world purchases tab
1. Percentage of paying users - Percentage of active users who bought an in-world item out of total active users on a given day.
2. Average Meta Credits per paying user - Average amount of meta credits spent by a paying user on a given day.
3. Monthly active users - Number of unique active users who visited your world.

How are visitors and retention rates calculated?

We measure retention rates daily for each world. To view your retention bonus for a specific day, choose a single date in the date picker (we’ll call this DATE). In the bonus analytics table, you’ll see columns for the three levels of Retention bonus-eligible days. If your world meets the retention threshold, you’ll also see a “1” in the column for the level of retention bonus awarded for DATE.

How are visitors and retention rates calculated?

In order to calculate your visitors and retention rate for a specific DATE, we actually look at data over a 2 week time-period.

First, we measure visitors that entered your world between 7 to 13 days before DATE. Any user that visits during this range is counted towards the weekly visitor amount for DATE. For example: if you select April 14, weekly visitors will show the amount of visitors to your world between April 1 - April 7.

For each of those visitors, we then look to see if they returned to the world between 1 to 7 days following their visit. So, if a visitor came in on April 1, we would look to see if they returned between April 2 - April 8. If a visitor came in for the first time on April 2, we would look to see if they returned between April 3 - April 9. This continues all the way through with visitors that came on April 7, and looking to see if they returned between April 8 - April 14.

We add up the total number of visitors that returned to get the amount of retained weekly visitors for DATE. The retention rate for DATE is calculated by taking the amount of retained weekly visitors for DATE divided by total weekly visitors for DATE.

Retention notes

Visitors must return on a different day to count as returning visitors.
There is no minimum amount of time visitors must spend in your world in order to count for this calculation.
Visitors do not need to be “new” visitors in order to count toward this bonus. All returning visitors count toward retention.

Retention example

In this example, we will use hypothetical values to calculate the retention rate for “August 18”:

Measure the number of visitors that visited between August 4 and August 11 (7-13 days before August 18). Let’s say that there were 200 visitors between those dates, so our “weekly visitors” for August 18 is 200.
For each of those visitors, measure whether they returned between 1-7 days following their visit. This date range varies by individual based on what day of the week they visited. Let’s say that 45 weekly visitors returned within a week of their visit, meaning we have 45 “weekly retained visitors”.
The retention rate for August 18 is calculated by taking the amount of weekly retained visitors (45) and dividing by the total weekly visitors (200): 45/200 = 0.225, or 22.5%.

Read more about the Meta Horizon Creator Program current bonus offerings here.