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Social Technologies
Meta Horizon
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Blog
Developer Programs
Start
Meta Horizon Creator Program
Build with Meta
Social Technologies
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AI
News
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Meta Horizon Creator Program
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News for Developers

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Llamas impact 2024

How Sevilla FC is discovering future soccer stars with Llama

February 28, 2025
Sevilla Fútbol Club (Sevilla FC), the seven-time Europa League champions, has long been a vanguard of innovation in professional sports. Whether it’s match analysis, player performance, or fan marketing, the club’s data department has pioneered machine learning and AI-powered tools to enhance performance both on and off the field.
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Check out the latest developer news

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GDC 2025: Insights for Creating, Monetizing and Growing on Meta Horizon Worlds

March 20, 2025
GDC is well underway and we’ve been delighted to meet with countless developers and creators in person to share and discuss all the exciting developments happening in the Horizon OS ecosystem—including entirely new ways to create and earn revenue on Meta Horizon Worlds.
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The Past, Present, and Future of Developing VR and MR with Meta

March 19, 2025
The talk is intended to build on Samantha Ryan’s latest update to how our ecosystem has changed in the last year and where we see it growing in the future. This blog post summarizes that talk.
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GDC 2025: Strategies and Considerations for Designing Incredible MR/VR Experiences

March 19, 2025
Earlier this year we shared how Meta Quest 3 and Meta Quest 3S are redefining how users engage with our devices by enabling a wider audience to explore a myriad of high-quality mixed reality and VR experiences that simply can’t be recreated on traditional 2D screens and entertainment platforms.
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GDC 2025: Emerging Opportunities in MR/VR on Meta Horizon OS

March 18, 2025
That’s it, folks: GDC day one is officially in the books! Today we were delighted to host an all-day developer summit that provided attendees of all experience levels and skillsets with hands-on learning on mixed reality development, tools, development strategies, and more.
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Our open source Llama models are helping to spur economic growth in the US

March 18, 2025
Meta’s Llama open source AI models help to unlock innovation and competition, letting people build exciting new tools that positively impact the US economy and our daily lives.
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Meta at SXSW: How Llama and open source AI is leveling the playing field and enabling innovation

March 18, 2025
As leaders in this field, Meta wants to ensure that everyone has the potential to reap the economic rewards of AI-enabled innovation.
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How Smartly is improving customer service and automating technical support with generative AI

March 12, 2025
In today’s highly competitive marketing environment, digital advertising platform Smartly harnesses the power of AI to scale ads across channels.
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GDC 2025: Building for Mixed Reality, Meta Horizon Worlds and more

March 12, 2025
The annual Game Developers Conference (GDC) is just a few days away! As one of the games industry’s leading events, GDC is an epicenter for developers of all backgrounds, skill levels and areas of expertise to connect, be creative, get inspired, and get the inside scoop on the latest opportunities.
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Meta and OpenXR

March 7, 2025
Learn how Meta is supporting OpenXR and developers through its game engine integrations and contributions to OpenXR standards.
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Building foundation models for understanding human pathology using DINOv2

March 6, 2025
When Dr. Faisal Mahmood set up his laboratory at the intersection of pathology—the scientific study of disease—and machine learning six years ago, he saw an opportunity to explore what was then a relatively uncharted area.
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Tips for Monetizing In-App Purchases on Horizon: Execution

March 6, 2025
Explore strategies to effectively implement and optimize monetization mechanics that can help you drive long term revenue.
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Enhance Realism and Expedite Project Setup with the Instant Content Placement Mixed Reality Motif

March 4, 2025
Expedite mixed reality development with the Instant Content Placement Mixed Reality Motif. Find steps, tutorial links and source code to effectively leverage the Depth API and Raycast API and support interactable content in nearly any physical space.
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Tips for Monetizing In-App Purchases on Horizon

February 27, 2025
Explore monetization mechanics designed to help you create long-term revenue and discover strategies for increasing the value of in-app purchases.
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Empowering Meta Horizon Creators With a New $50M Fund and Advanced Tools

February 20, 2025
We’re committed to helping everyone building for Meta Horizon find success on the platform. And today, we’re excited to announce a new $50 million Creator Fund alongside the early access release of our Meta Horizon Worlds desktop editor.
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Create. Compete. Win Big: Join the $1M Meta Horizon Competition launching on March 11

February 20, 2025
Meta is launching a $1M competition on March 11, 2025 to reward creators building innovative mobile experiences in Meta Horizon Worlds. Learn more about the competition details, hear from past winners, and get a head start before submissions open.
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From Legacy to Real-Time: Transforming Analytics to Support Faster Decision Making

February 10, 2025
We’ve launched real-time analytics across the majority of our analytics dashboards to provide you with updated data in as little as 15-30 minutes. Learn how real-time analytics can help you grow your business and make data-informed decisions with confidence.
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The Evolution of Our Ecosystem

February 6, 2025
Learn how the Meta Horizon ecosystem is evolving and how we’re helping you capitalize on user trends with updates that enable you to build and grow faster.
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Enable Synchronized Multiplayer Experiences with the Shared Activities in Mixed Reality Motif

January 28, 2025
To help you overcome the challenges associated with building high-quality, synchronized multiplayer experiences in mixed reality, we’ve launched the second iteration of our Mixed Reality Motif series—Shared Activities in Mixed Reality.
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Introducing Graph API v22.0 and Marketing API v22.0

January 22, 2025
Today, we are releasing Graph API v22.0 and Marketing API v22.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community.
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Removal of Detailed Targeting Exclusions

January 21, 2025
As part of our continued efforts to help advertisers drive performance, we are removing Detailed Targeting exclusions. As part of this process, we will continue to support the ability to exclude your employers within Audience controls at the account level.
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Making it easier to build integrations across the Instagram API and Marketing API

January 21, 2025
Today, we’re announcing several changes to the Instagram Graph API and the Marketing API to make it easier for developers to build solutions for businesses.
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Marketing API v22.0 Impacts to Advantage+ Creative Enhancements

January 17, 2025
V22.0 of the Marketing API will be released on January 21, 2025. In this new version we will deprecate the Advantage+Creative Standard Enhancements bundle, replacing it with individual creative enhancements opt-in.
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Enhance Visual Quality and Performance with Compositor Layer Functions in MQDH

January 13, 2025
Compositor layers are a powerful and fundamental rendering tool that enhances an app’s visual quality and performance.
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The future of AI: Built with Llama

December 19, 2024
As we close out 2024, Meta is leading the industry forward in AI product and technology experiences and setting a new standard for how the industry builds and advances AI.
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Announcing the Python version of Project Robyn

December 19, 2024
We are thrilled to announce that the native Python package for Robyn (the top request from our open-source community) is ready for beta testing. You can be among the first to try it here today - access the code on PyPI or GitHub.
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Closing Out Strong: End-of-year updates and launches for Meta Horizon OS

December 12, 2024
In 2024, we introduced a wide-ranging lineup of updates and new features to improve the development experience and help you innovate for Meta Horizon OS.
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Unlock the Power of Facebook Login for Business: Expanded Eligibility

December 12, 2024
In today's fast-paced digital world, efficient access to client business assets is essential for enhancing client experiences. We're excited to announce the expanded eligibility for Facebook Login for Business, our preferred solution for business authentication and authorization.
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Foster Meaningful Connections and Interactions with Audio To Expression for Meta Horizon OS

December 11, 2024
Have you ever noticed avatars that look robotic when they talk? Rigid and uncanny mouth movements take away from the experience you’re engaging with, particularly when it diverts your attention away from the interaction at hand.
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Seamlessly Power Colocated Mixed Reality Experiences with Colocation Discovery and Group Sharing

December 11, 2024
Today, we’re excited to introduce new APIs that make it easier to create mixed reality experiences for multiple people in the same room.
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No Crash Left Behind: How to Identify and Prevent App Crashes and Why You Should Care

December 10, 2024
You’ve worked hard to develop your app and ship it to the Meta Horizon Store, but all of that hard work can be disrupted by the silent killer of user satisfaction: crashes.
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New Marketing API Onboarding Documentation: Enhancing Developer Productivity

December 10, 2024
We have some exciting news for you! We have released a new onboarding experience in the Marketing API developer documentation. This update is designed to make your life easier and help you get started with the Marketing API quickly and efficiently.
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Discover ideas with the Threads API

December 9, 2024
We want to make Threads the place where people, especially creators and businesses, share ideas and connect with new and existing audiences, around their interests and experiences.
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Mitigate Platform Juggling with Cross-platform Support for Haptics SDK and Interaction SDK

December 4, 2024
When creating immersive apps, developers often juggle between different platforms, aiming to achieve consistent and high-quality experiences.
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Level up 2D and Web-based App Experiences

December 3, 2024
Read about v71 to discover 2D and web-based showcases built with Meta Spatial SDK and WebXR, new updates to System WebView, and how to get started with platform-level features that enable better app stability and performance.
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User Data Deletion Requests

November 15, 2024
Meta’s Developer Platform continues to invest in privacy and security for people, businesses and developers that use our technologies.
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Unlock the Power of Reels Ads: Boosting Brand Awareness and Engagement

November 7, 2024
Meta's Reels offers vast potential for developers seeking to integrate engaging, short-form video content into their own advertisers' marketing strategies.
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Advantage+ Shopping Campaigns: Automated E-commerce Advertising

October 31, 2024
Advantage+ Shopping Campaigns is a powerful Meta API-based solution designed to automate e-commerce advertising using machine learning.
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Ads Insights API Unique Metric Updates

October 30, 2024
As of today, 100+ unique metrics have been fully deprecated from the Ads Insights API, impacting the API’s unique_actions and cost_per_unique_action_type fields, on October 30, 2024.
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Teaching the Future: A Creative Recipe for XR Design

Oct 29, 2024
Since the launch of Meta Quest 3, Meta has invested in several paths and events designed to help new and seasoned developers explore development options for VR, mixed reality (MR), and 2D so they can seamlessly enter the XR space and reach their goals faster.
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Released for general availability: Meta’s new data access renewal process

October 25, 2024
As previously announced, we are making significant changes to the way developers certify their access to Meta’s developer platform. This is now being released to general availability and will be rolled out in phases.
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Introducing quantized Llama models for smartphones and edge devices

October 24, 2024
Check out the quantized versions of Llama 3.2 1B and 3B models.
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Enhance Interactions Across More Engines and Platforms with Interaction SDK v69

October 22, 2024
First launched for Unity in 2022, Interaction SDK (ISDK) (Unity | Unreal) has enabled countless developers to enhance user experiences by supporting rich interactions between users and their virtual environment.
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Build New, Innovative Lifestyle Experiences with Meta Horizon Start

October 17, 2024
Today we’re excited to announce an extension to our Meta Horizon Start program aimed at cultivating new lifestyle experiences on Meta Horizon OS.
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App Defense Alliance Releases New Data Security Standards

October 17, 2024
As a community that now includes over 30 industry leaders, we've reached a significant milestone in our mission to elevate the security of app ecosystems through industry-wide adoption of best practices and guidelines.
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Start Building with Meta Quest 3 and 3S

October 15, 2024
At Meta Connect, we shared new hardware, development paths, tools, and mixed reality technologies paving the way for greater developer success on Meta Horizon OS.
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Updating our Platform Terms and Developer Policies

October 15, 2024
As part of our continuous focus on improving developers’ experience and understanding of our terms and policies, we are pleased to announce new updates to our Platform Terms and Developer Policies.
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Introducing Graph API v21.0 and Marketing API v21.0

October 2, 2024
Today, we are releasing Graph API v21.0 and Marketing API v21.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community.
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Meta Avatars SDK Update: Now Supporting Animated Full-bodied Avatars, Parametric Body Shapes, Custom Animations, and More

October 1, 2024
Today, v29.6 of the Meta Avatars SDK is publicly available, including an assortment of new capabilities and features for developers and their users.
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Introducing new features for the Threads API

October 1, 2024
We want to make Threads the place where people, especially creators and businesses, connect with new and existing audiences around their interests and experiences.
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Upcoming 2024 Restriction Period for US ads about social issues, elections, or politics

September 30, 2024
We previously announced that, as we have since 2020, we will block new social issue, electoral, and political ads during the final week of the general election in the US.
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Implementing Generative AI API Features for Ads Creative

September 30, 2024
With Meta’s first generative AI-powered features for ad creatives now available for all eligible1 advertisers, you can now access these features via the Marketing API.
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Meta Connect 2024 Developer Recap

September 27, 2024
On September 25th and 26th, at our 11th annual Connect conference, Meta unveiled the latest advancements in mixed reality, AI, and wearables, bringing us closer to our vision of a people-centered, open computing platform.
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New Meta for Developers Experience

September 23, 2024
We’re excited to announce that beginning today, developers will have new ways to seamlessly reach the content, resources, and platforms they need to start building via the Meta for Developers marketing hub and revamped developer centers for Meta Horizon and Social technologies.
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Marketing API v21 impacts on original objective usage

September 13, 2024
V21 of the Marketing API will be released on October 2, 2024. With this new version comes further limitations on the use of original (legacy) objectives.
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Supporting additional reminder ads features via Marketing API

September 9, 2024
Before August 19, 2024, developers could not create Instagram reminder ads that used some features available via Meta Ads Manager but not via Marketing API. This lack of parity created unwanted friction for our partners and their customers who wanted to run reminder ads.
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Update on Instagram basic display API

September 4, 2024
Starting on December 4th, 2024, Instagram Basic Display API will no longer be available. In order to help make this transition as smooth as possible, partners will have 90 days from today to make the necessary adjustments before the API is no longer available.
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Announcing a new consolidated assessment approach: Meta’s data access renewal

August 22, 2024
As a part of Meta's commitment to protecting people's privacy and continuing to improve the developer experience, we are making significant changes to the way developers certify their access to Meta’s develop platform.
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Introducing Instagram Graph API with Instagram login

July 30, 2024
The improved Instagram API onboarding flow will simplify key onboarding steps, remove the Facebook login requirements and drive clarity on Instagram messaging permissions.
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The Threads API is finally here!

June 18, 2024
Today at the Cannes Lions International Festival of Creativity, we announced that the Threads API is now available to all developers.
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Introducing Graph API v20.0 and Marketing API v20.0

May 21, 2024
Today, we are releasing Facebook Graph API v20.0 and Marketing API v20.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community.
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