Store marketing materials guidelines

Our policies are meant to permit marketing of your apps and content effectively and truthfully, while reducing the amount of controversial marketing material seen by our users. Not all marketing assets are the same: some are seen more widely and some are only viewable after a user clicks to find out more about your product. Accordingly, we treat key art and cover images more strictly than trailers and screenshots. The context is also important — we may decide to permit controversial imagery in key art, cover images, screenshots, and trailers if used in an appropriate context (e.g., for news-based and education-based purposes).

For more help creating marketing materials, check out Preparing Assets for the Meta Horizon Store. Additionally, you can check out the Preparing Assets for the Meta Horizon Store guide.