This topic provides an overview of the add-on content analytics dashboard within the Developer Dashboard. As a developer, the add-on content analytics page provides data and graphics that display the number of entitlements and associated revenue for in-app purchases (IAP) and downloadable content (DLC) offered in your apps. You can filter the analytics by item and date. If you have multiple applications that share the same add-on content, you can also use the Team filter to include those. These filters show you how much an item earns over a period of time and evaluate it compared to other items.

Prerequisites

To access the add-on content analytics dashboard, you must have published an app on the Meta Horizon Store with more than 100 active users over its lifetime that has at least one add-on SKU available offered to Meta Quest users.

You must have an account on your team with the proper permissions to access the dashboard. For more information, see Add members and roles to your team.

Using add-on content analytics

To view the add-on content analytics dashboard:

Open your browser and navigate to the Add-on Content Analytics dashboard.

Choose your app.

Key features

Filtering options: Filter add-on content data by team shared purchases, add-on content items, and date range.

Cross-buy purchases: App groupings enable cross-device development by sharing platform settings across all apps in a grouping. You can choose to see add-on content data for the selected app or for all apps in the app grouping. For more information, see cross-device development with app groupings (Unity, Unreal, Native).

Note:

Cross-buy purchases in this context refers only to products purchased on PC-VR Store or the Meta Horizon Store.

We’ve updated the name of the App Grouping tab to Teams. There are no changes to your data.

The following images contain charts with fictional data for illustrative purposes.

Time series chart

The Time series chart helps you analyze add-on content data over time. You can:

Choose one of the five metrics to display using the tabs. Tabs include:

Entitlements: Shows the number of times the selected add-on content was granted and the revenue earned.

Bundles: Shows the number of times the selected add-on content was granted through a bundle purchase.

First-Time vs Recurring: Shows the number of first-time entitlements and recurring entitlements. A first-time entitlement is when an add-on content item is granted to someone who did not previously own any add-on content in the app grouping. A recurring entitlement is when an add-on content item is granted to someone who already owns at least one piece of add-on content in the app grouping.

ARPU: Shows the average revenue per active user. This is the total revenue of the selected add-on content divided by the total number of active users on the application. Active user is a user who has opened the app within the selected date range. This does not include active user data from Oculus Rift devices.

ARPPU: Shows the average revenue per paying user. This value is total revenue divided by the total number of users who have purchased the selected add-on content. You can select up to five separate items, and the ARPPU will be calculated by (revenue from the selected items) / (number of users who have purchased those items) within the selected time range.

Toggle Show Aggregate selector to see the total for all selected add-on contents. Deselect Show Aggregate to see the data broken down by each add-on content. This selector is available on the Entitlements and Bundles tab.

The following images contain charts with fictional data for illustrative purposes.

Entitlement sources table

This table shows revenue and entitlement data broken down by source of entitlement. You can use this table to get insights on where users are getting your add-on content items.

In-App Purchases: Includes entitlements from inside the application.

Mobile App Purchase: Includes entitlements from the Meta Quest Horizon mobile app.

Store Purchase: Includes entitlements from the Meta Horizon Store in-headset.

Other: Includes entitlements from Meta Horizon Store on web, the Meta Quest Link (PCVR) Store, automatic subscription renewal, etc.